The Notte Bianca event celebrates the reopening of the town's architectural jewel, the striking Rotonda a Mare (RAM). Rotonda night is an all-night festival featuring street theatre, circus artists and acrobats, which goes on right through to dawn. Since the Rotonda a Mare building was reopened at the end of the pier, Notte Bianca has been one of the most popular events in Senigallia's jam-packed summer calendar. Firework displays light up the Rotonda a Mare building with amazing trails of light, there are beach parties where young (and old!) dance bare foot on the velvety sand, and concerts are held in the old town and in the bars down along the seafront, which cater for the thousands of people who come here to celebrate. The opening party kicks off a series of pier events in the Rotonda a Mare, with its prestigious seafront location that is just a few metres from Hotel Palace.